demo station, charging station), identify traffic jams in the layout, show the most popular time and day your booth saw traffic, and much more. Past event floor plan data can identify the most popular booth sections attendees visited (e.g. If you’ve used on-site event technology to manage your past events, then you can use this past data to optimize your booth design. But how can you use event data to drive traffic to your trade show booth? In fact, 74 percent of event professionals reported that data drives their decision making. Apply Past Event Dataĭata is an incredibly powerful tool, and making data-driven decisions is increasingly becoming the norm among event organizers. Here are some of the top trade show booth ideas to help your booth stand out and get passers-by to stop. As a result, trade shows present the opportunity for companies to capture many high-quality leads and secure new customers.Īlthough trade shows are a great way to network with like-minded people in the industry and secure new business, with so many trade show booths, it can be hard for companies to stand out from their competitors and other booths. What are the Benefits of Exhibiting at a Trade Show?Ĭompanies want to exhibit at trade shows because they get to market and host product demos to their target audience. Typically, trade shows take place in large convention halls or centers over a few days.
Before we dive in, let’s review: What is a Trade Show?Ī trade show, also known as an expo or a trade fair, is all about bringing a large number of people in a particular industry together to showcase, demonstrate, and discuss the latest and greatest products that the industry has to offer.
In order to maximize the benefits of exhibiting at a trade show, planners need to drive traffic to their booth and keep attendees engaged. To help, we’ve created this guide to the top 13 best trade show booth ideas. It’s not just an industry trope either: 99 percent of marketers report that trade shows provide their company with unique value that they cannot get from any other marketing medium. But it’s not enough to merely show up, you also have to bring your A-game when it comes to trade show booth ideas. Are you exhibiting at a trade show or managing exhibitors? Trade shows provide companies with a unique, powerful opportunity to secure high-quality leads and customers, and generate much higher ROI than from other marketing activities.
0 kommentar(er)
